By Yanny Hanegbi
Anyone who’s involved in the advertising industry and works on any type of account dealing with baby products has interaction with mothers who strongly believe that their baby is the most suitable baby for the brand. And no matter how talented the mother, it’s no doubt thatthe babies are more talented, especially [...]
By Daniel Ravner
Anyone who uploads a video onto the net, wants people to see it. There’s no such thing as a video clip that was created to be locked up in drawer. However, receiving a significant number of views is not that simple as the number of videos being uploaded per minute is endless. Therefore, [...]
By Daniel Ravner
Burger King is to internet advertising what Absolut Vodka is to print advertising, and what Apple is to television advertising. Like the latter brands Burger King gained a cool and authentic aura through creative and effective use of new media. It developed a PR strategy that does not tip-toe around the buyer, but [...]