Burger King’s the King of Internet Advertising

By Daniel Ravner

Burger King is to internet advertising what Absolut Vodka is to print advertising, and what Apple is to television advertising. Like the latter brands Burger King gained a cool and authentic aura through creative and effective use of new media.  It developed a PR strategy that does not tip-toe around the buyer, but [...]

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Storytelling through New Media

By Daniel Ravner
 
And so, mankind continues to be entertained by the art of storytelling. The classic story of Romeo and Juliet still provides emotional identification for people today through modern versions like that of Kate and Jack from Titanic. Today, the stories people once heard around the campfires are told in a different way, through [...]

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